The Design Thinking Process

Anna Cheng

Introduction

The design thinking process prioritizes human experience and innovative problem solving . Experience with said process can help teams utilize both creative and critical thinking skills to design solutions, products, and/or programs. With that, I will go over six stages of design thinking.

The Stages

Empathize

Identify the audience of your design problem so you can utilize research to learn of their wants, needs, and objectives. Gaining insight and understanding the perspectives of your users is key to good design.

Define

Analyze and synthesize information gained from user research to clearly define a problem statement in need for innovative solutions.

Ideate

Think outside the box to come up with all sorts of creative ideas, using all sorts of ideating strategies like mindmapping, brainstorming, and bodystorming. Quantity over quality at this point.

Prototype

Use ideas from the previous stage and investigate said ideas with prototypes. The aim is to experiment with the practicality and feasibility of said solutions. Said prototypes should go through many reiterations to observe any limitations and flaws before being tested.

Test

Allow users to interact with the prototypes to evaluate their success and receive feedback. Another prototype phase may follow.

Implement

Execute your vision for the public.

Examples

image of hands planning for a project
Prompt/Stages Empathize Define Ideate Prototype Test Implement
Painting a Mural Identify what aesthetic the client and community wants Compile audience responses and measuring the dimensions of the mural Sketch multiple ideas Create preliminary drafts Gain feedback from client Paint the mural
Adjusting one's Business Model Acknowledge users requesting more convenience Analyze which specific convenience they'd prefer Brainstorm possible avenues for customer satisfaction Sample out said avenues Conduct surveys concerning potential changes Enact changes
photograph of well designed objects

Summary

  • Design thinking is a solution-focused, human-centered process.
  • Empathy, Define, Ideate, Prototype, Test, Implement
  • "Design is the intermediary beteween information and understanding." - Hans Hofmann

References